Browsing by Author "Tia, Silvia Akter"
Now showing items 1-1 of 1
-
Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
Tia, Silvia Akter (2021-08-16)The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand ...