Browsing by Author "Mahmud, Md. Iqbal"
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Developing and Managing a Consumer Brand: A Study on Farm Fresh of Akij food & Beverage Limited (AFBL)
Mahmud, Md. Iqbal (2019-01-16)Branding is a very important term in marketing. But it’s not an easy task to distinguish a brand from the competing commodities. It’s a very tactical and long-term process. This report tells all about developing and managing ...