Browsing Marketing by Title
Now showing items 52-71 of 292
-
Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
(2021-08-16)The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand ... -
Consumer Brand Equity on Mobile Telecommunication Industry of Bangladesh
(2020-01-18)The study is prepared to analyze the customer-based brand equity four major mobile telecommunications companies. The self-managed questionnaires are used to collect empirical data on brand loyalty, trust, image, emotional ... -
Consumer Buying Behavior in the Fashion Apparel Industry of Bangladesh
(United International University, 2023-02-25)Purchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time. This study aims at evaluating consumer ... -
Consumer Buying Behavior toward Online Shopping
(2022)Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. ... -
Consumer Ethnocentrism and Buying Intention in the Leather Industry of Bangladesh
(United International University, 2023-04-04)Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on their country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards ... -
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ... -
Consumer Perception of Ice Cream Brand in Bangladesh
(United International University, 2022-03-07)Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ... -
CONSUMER PERCEPTION OF RESTAURANT SERVICES: A CASE STUDY IN DHAKA
(United International University, 2018-10-24)The restaurant business is widespread among the major areas of Dhaka metropolitan area and city people more often visits and spends their time with their friends and family. As in Dhaka, there are not a lot of options for ... -
Consumer Purchase Intention in the Superstore context of Bangladesh – An Analysis
(United International University, 2023-05-03)The purpose of this report is to show how customers show their choices of superstores in the context of Bangladesh. Despite the fact that the Bangladeshi superstore sector is still in its early stages, it is highly established ... -
Consumer Responses in Social Media: A Study in the Context of Bangladesh
(2018-12-26)At the present time, social media is part of our daily life. A vast majority of the customers or users are actively involved in social media. Some people are busy with Facebook; some others are busy on YouTube, Pinterest, ... -
Consumer Risk Perception on Copycat Products: A Psychological Approach.
(2022-02-17)The trade of individual brands can be a character of businesses. A company can build a brand image by promoting its goods or can build its brand equity and bring such symbolism to their substantial goods to prevent imitate ... -
Consumer Satisfaction of Pathao: A Study through University Level Students of Patho
(2019-02-03)At the beginning of this report, I want to thank my Almighty Allah for making me able to complete all the courses successfully and come to at this last stage of my BBA program. I want to thank my project supervisor and my ... -
Corporate Social Responsibility (CSR) Practices of Banking Industry in Bangladesh
(2019-01-01)This report discusses the corporate social responsibility (CSR) Practices of Banking Industries in Bangladesh. It is consist of four chapters. Chapter one consists of introduction, purpose, objectives, methodology and ... -
Corporate Social Responsibility (CSR) Practices of Robi Axiata Limited
(2019-02-09)Robi Axiata (Bangladesh) Constrained is a dynamic and best countrywide GSM correspondence arrangement supplier. It is a joint endeavor organization between Axiata Gathering Berhad, Malaysia, and NTT DOCOMO INC, Japan. ... -
Corporate Social Responsibility (CSR) Practices of Telecommunication Industry in Bangladesh
(2019-01-23)This paper has examined the acts of corporate social responsibility (CSR) by telecommunication industries in Bangladesh and to survey the need to enhance in CSR by such associations. The motivation behind the research is ... -
Corporate Social Responsibility Practices in Islamic Banks - A Case Study on Al- Arafah Islami Bank Limited
(2022-04-12)Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. The report titled "Corporate ... -
Corporate Social Responsibility Practices of Bank Asia Limited
(2022-01-01)Corporate Social Responsibility (CSR) is a self-regulatory business model that enables a company to be socially responsible to its stakeholders and the general public. This intern report has been made on the CSR practices ... -
COVID 19 Effects on Consumer Purchasing Behavior: Perspective of Online Shopping in Bangladesh
(2022-01-21)The information and communication technology revolution has been instrumental in transforming the global economy toward digitalization, or the digital economy. According to many economists, it is a contemporary economy's ... -
Covid-19 & the Online Purchasing Behavior of Customers in Bangladesh
(2021-12-14)Out of 70 samples 68.6 percent are female and other 31.4 percent are male population. As we can observe females are very active in the online selling and buying scene in Bangladesh. Through Facebook live many are selling ...