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Impact of Brand consciousness, Perceive quality, Emotional value, and Perceived Product Price on Soft drink choice
(United International University, 2018-06-26)
The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ...
EVALUATING THE CUSTOMER SATISFACTION ON MOBILE COMMERCE: A STUDY ON bKash LIMITED
(United International University, 2018-07-01)
This report is founded on my working experience at bKash limited such as a part of the internship program. In order to include the practical knowledge, I developed from the institute into the report, I have selected to ...
Impact of Economic Growth and Inflation on Unemployment in Bangladesh: A Time Series Analysis
(United International University, 2018-07-10)
This study investigates the effect of economic growth and inflation on unemployment in case of Bangladesh using time series data considering the period of 1991 to 2015. Variables of the study include unemployment as a ...
Evaluating the Impact of Advertising on Product Sales: A case study on ACI Coil
(United International University, 2018-11-05)
This internship report is based on practical experience at ACI Limited. This report deals with a clear understanding of Advertising, marketing mix, and promotional mix. This report consists of 7ps and five major parts with ...