Digital Marketing and Business Development Activities of MISTRI MAMA

Abstract

This report has been created based on my 3-months in a startup provider enterprise named “MISTRI MAMA”. This internship application helped me plenty to collect realistic understanding of commercial enterprise and the implementation of strategies for developing the company; the added knowledge that I had gained was of a startup which had the business model of an online service provider. Online on-call for home service marketplace is a dynamic & swiftly developing a nationwide solution to home needs. The startup is a sister concern belonging to the SSG conglomerate. The company began its operation in November 2018 beneath the brand call MISTRI MAMA. The primary core business model of the company is to be the link between the residents and technicians/repairmen in the country. The need for online service provider is developing rapidly, also the range of businesses is also growing simultaneously. Within the initial stages of the business enterprise, Mistri Mama plan to introduce electrical, AC, Plumbing, CCTV, Generator and Water Pump repairing, installing and upkeep services for both of the “industrial” business clients and “residential” direct customers and soon afterwards it'll introduce plentiful services based totally on marketplace’s demand. This record has been organized on the basis of my observations and collected directly from my duties as an E-trade intern within the agency. The company has many subsets and departments, but my focus was mostly on the marketing and commercial enterprise improvement (MBD) department of the new project of this organization as I was best suited to work in this department. This record portrays the imminent business of SSG and its current position in Bangladesh’s market, more specifically in the city of Dhaka. Moreover, the report is going to also be comprehensible after analyzing the content of the report the 5 forces of this new startup and the opportunities and boundaries of this business into Bangladesh. A study is carried out to draw an end on the premise of consumer’s mindset in the direction of the home service answer. The end result this is determined is pretty big. however brilliant big name group need to maintain progressing their paintings on MISTRI MAMA to make their consumer privy to the desires and benefits of online on demand domestic provider facilities. The outcome of this research is explained in detail in this record. After analyzing the situation of MSTRI MAMA in terms in their patron’s understanding and expectation, few suggestions got here up which I think might make a contribution to the development of the overall performance of the new enterprise of the agency.