Browsing by Subject "Search Engine"
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Digital Marketing Practices in Bangladesh
(2021-07-11)Digital marketing is the promotion of products and services via digital distribution channels that reach consumers in a timely, relevant, personal, and cost-effective manner. In this paper, the steps of digital marketing ... -
Search Engine VS AI Platforms for Digital Generation Consumers: Shift from Traditional Search Engines to AI Tools for Marketing and Consumer Purchase Decisions.
(2025-08-12)As AI is transforming every sector, consumer purchase decision are affected by it increasingly day by day. Mainly, the digital generation have already become over reliant on AI Tools. But the marketers and industry is still ...