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Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
(2021-08-16)The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand ... -
Consumer Brand Equity on Mobile Telecommunication Industry of Bangladesh
(2020-01-18)The study is prepared to analyze the customer-based brand equity four major mobile telecommunications companies. The self-managed questionnaires are used to collect empirical data on brand loyalty, trust, image, emotional ... -
Consumer Buying Behavior in the Fashion Apparel Industry of Bangladesh
(United International University, 2023-02-25)Purchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time. This study aims at evaluating consumer ... -
Consumer Buying Behavior toward Online Shopping
(2022)Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. ... -
Consumer Credit Scheme of Pubali Bank Limited
(2019-01-08)The report is based on the consumer credit scheme of Pubali bank Limited. Pubali Bank has started its journey in East Pakistan as Eastern Mercantile bank Limited in the year 1959. After that bank companies Act in 1913 that ... -
Consumer Ethnocentrism and Buying Intention in the Leather Industry of Bangladesh
(United International University, 2023-04-04)Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on their country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards ... -
Consumer Gratification and Perception of the Standard of Laboratory Testing Services of SGS Bangladesh Limited
(2022-02-15)This report contains information of SGS Bangladesh LTD. which is one of the world’s leading testing, inspection, verification & certification providing company. The main product of this organization is auditing in different ... -
Consumer Knitex Ltd.’s Performance Evaluation Using aggregate ROE model
(United International University, 2018-02-12)This project provides an overall performance evaluation of Consumer Knitex Ltd, along with an in depth analysis and evaluation of their organizational activities. The introduction includes company overview as well as ... -
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ... -
Consumer Perception of Ice Cream Brand in Bangladesh
(United International University, 2022-03-07)Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ... -
CONSUMER PERCEPTION OF RESTAURANT SERVICES: A CASE STUDY IN DHAKA
(United International University, 2018-10-24)The restaurant business is widespread among the major areas of Dhaka metropolitan area and city people more often visits and spends their time with their friends and family. As in Dhaka, there are not a lot of options for ... -
Consumer Perception towards E-commerce in Bangladesh
(2018-08-13)The reporttries to explore consumer perception towards e-commerce in Bangladesh. In this emerging sector of e-commerce, it is very important to analyze which factors positively impact consumer perception and eventually ... -
Consumer Purchase Intention in the Superstore context of Bangladesh – An Analysis
(United International University, 2023-05-03)The purpose of this report is to show how customers show their choices of superstores in the context of Bangladesh. Despite the fact that the Bangladeshi superstore sector is still in its early stages, it is highly established ... -
CONSUMER RELATIONSHIP MANAGEMENT IN CODERSTRUST BANGLADESH
(2020-09-15)Customer relationship management (CRM) is not only a technological application, but it is also a strategy that can learn more about customers' needs and behaviors in order to build stronger relationships with them. In this ... -
Consumer Responses in Social Media: A Study in the Context of Bangladesh
(2018-12-26)At the present time, social media is part of our daily life. A vast majority of the customers or users are actively involved in social media. Some people are busy with Facebook; some others are busy on YouTube, Pinterest, ... -
Consumer Risk Perception on Copycat Products: A Psychological Approach.
(2022-02-17)The trade of individual brands can be a character of businesses. A company can build a brand image by promoting its goods or can build its brand equity and bring such symbolism to their substantial goods to prevent imitate ... -
Consumer Satisfaction of Pathao: A Study through University Level Students of Patho
(2019-02-03)At the beginning of this report, I want to thank my Almighty Allah for making me able to complete all the courses successfully and come to at this last stage of my BBA program. I want to thank my project supervisor and my ... -
Consumer Satisfaction of Taste Me: A Brand of Social Marketing Company
(2019-08-21)Social Marketing Company, Bangladesh (SMC) began its journey in 1974 as a project to handle the speedy population growth in the country. It was set up by Population Services International (PSI), a US-based INGO under an ... -
Consumers’ Acceptance of GM Foods: Present Scenario of GM Crops in Bangladesh
(UIU, 2021-03-16)‘Genetically Modified foods’ are the foods which have been got from such living beings of which DNAs have been changed by Genetic engineering. Throughout the last century, the Genetic Engineering has been greatly developed. ... -
Content Management and Supply Chain in E-commerce
(2020-06-01)Bangladesh has recently growing e-commerce segment. There are many E- commerce sector already existing in the market. ShopUp is successfully competing with rapid market growth in Bangladesh. But it is very difficult to ...